Mango opens a new store in Westfield Hamburg-Überseequartier
• The store is expected to open in 2023 and will be the first in Hamburg to feature the “New Med” image.
• It represents another key partnership for the fashion and lifestyle segment of the future flagship destination in Hamburg’s HafenCity. At Westfield Hamburg-Überseequartier, the company will present its latest store concept and an extensive range of garments for women.
Mango, one of Europe’s leading fashion groups, is strengthening its presence in Germany. The company will open a store in Hamburg, specifically in Unibail-Rodamco-Westfield’s (URW) future flagship destination Westfield Hamburg-Überseequartier. The store will have a rental area of around 800 square metres spread over two levels and will stock the Woman line.
It will be the first store in Hamburg to feature the new, Mediterranean-inspired concept, New Med, already present in some of Mango’s European flagship stores; and its opening is expected by Autumn 2023.
The Mango New Med store aims to reflect the spirit and freshness of the brand and is strongly influenced by Mediterranean culture and lifestyle. Sustainability and architectural integration are key aspects of this new design, which is why the new stores are equipped with energy-efficient elements in their lighting and temperature control systems, while their design incorporates sustainable materials such as natural paint.
Anna Laura Riemann, Portfolio Leasing Manager at Unibail-Rodamco-Westfield, said: “With Mango we have gained another important partner for the fashion and lifestyle segment, which will move into a large representative store unit located on a highly frequented axis in the quarter. This will once more differentiate the mix of flagship stores in Westfield Hamburg-Überseequartier. We are very pleased to have Mango on board and to further strengthen our strategic partnership in Hamburg.”
Westfield Hamburg-Überseequartier: Modern urbanity for Hamburg
In Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts and more than 40 gastronomy units are closely coordinated with offices for around 4,000 workplaces, three hotels, a cruise ship terminal and a total of 579 apartments. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines and various mobility services. The mixed-used project comprises a total area of 419,000 square metres and will be executed by Unibail-Rodamco-Westfield until autumn 2023 with a total investment of more than one billion euros.