Market entry in Germany: Youseum soon at Westfield Centro
Following the success of its flagship location at Westfield Mall of the Netherlands, a new Youseum venue is set to open at Westfield Centro in Oberhausen this fall, expanding the reach of this unique concept in Europe. The social media experience will cover more than 1,000 square meters.
Bridging the digital and physical worlds, Youseum combines the fun of an offline experience with the reach of social media in a one-of-its-kind creative playground. Embarking on this social media immersive museum where YOU are the hero of the piece, visitors will be taken on a tour through rooms designed to create content for your social media channels including Instagram and TikTok.
With Youseum, Unibail-Rodamco-Westfield Germany is strengthening Westfield Centro’s profile as a unique retail, leisure and lifestyle destination in the region.