Unibail-Rodamco-Westfield Germany welcomes 450 experts at industry event in Hamburg
On 23 May 2019, the retail property fair Retail Open House opened its doors at International Maritime Museum in Hamburg’s HafenCity. Approximately 450 experts from retail and property industry followed the invitation of host Unibail-Rodamco-Westfield to discuss the latest trends and developments. Thus, the fair recorded a new record number of visitors. Only a few hundred meters away, the company had laid the foundation stone for the 1bn euro project Westfield Hamburg-Überseequartier the day before.
Andreas Hohlmann, Managing Director of Unibail-Rodamco-Westfield Germany: “Retail Open House is vital for us to enter into dialogue with our partners and investors and to further strengthen our networks. The exchange within the industry is an essential driver for progress. At the same time, it offers a perfect opportunity for us to present our plans for the future of our assets and discuss them in professional circles.”
Among others, the programme comprised an Asset Management Forum and a networking event for stakeholders of Unibail-Rodamco-Westfield in Hamburg. There was also a separate platform for Commercial Partnerships, through which the company is building extensive brand partnerships. This includes mall retail, the creation of brand experiences through events and cooperations, and the management of media campaigns on digital and static advertising spaces.
Furthermore, a specific focus laid on the new mixed-use district Westfield Hamburg-Überseequartier. The ambitious project creates a new district of 14 buildings over a total area of 419,000 sqm, combining residential, with 650 apartments, offices for more than 4,000 workers, entertainment and leisure, restaurants (more than 40 dining spots), retail (approx. 200 retail stores), three hotels (approx. 830 rooms) and a cruise terminal to reinforce Hamburg as a favourite destination for German and international tourists.
Another focal point were the current development projects of Unibail-Rodamco-Westfield in Germany. In the period between 2011 and 2021, the company is in charge of revitalizations in owned and managed assets with a total volume of 600 million euros. The investment sum of current projects amounts to 170 million euros. Amongst them is the refurbishment of Wilmersdorfer Arcaden that have been newly positioned and get a more differentiated tenant mix, a new design, and an innovative marketing strategy. Together with co-owner Ivanhoe Cambridge, Unibail-Rodamco-Westfield invests 40 million euros here. Another example is Centro in Oberhausen that is revitalized for around 20 million euros, the half of it is designated to the new food court.