Unibail Rodamco Westfield launches in house retail media agency, Westfield Rise
Unibail-Rodamco-Westfield ( the devel oper and operator of Flagship retail and lifestyle
destinations, announces the launch of Westfield Rise an in house media, brand experience and data
The agency will serve as a one stop shop for brands and media buyers to create innov ative and
measurable campaigns across URW’s platform of best in class retail media assets at its 5 7 shopping malls
in Europe including its network of 1,700 digital billboards, one of the largest on the continent, 170 brand
experience locations, and its range of online advertising capabilities.
Caroline Puechoultres, Chief Customer Officer, Unibail Rodamco Westfield, said: “With the launch of
Westfield Rise, we will be able to serve the advertising and media industries in a bespoke way, establishing
the right team and organisation to work across our platform to create durable and measurable
partnerships and explore new tailor made opportunities. This client centric approach, powered by data
driven insights and metrics, will allow us to serve brands, agenc ies and media buyers by delivering
compelling off and online media campaigns and marketing activations to our incredibly engaged
Through its “one platform, one audience, one inventory” approach, Westfield Rise offers clients access to
a fully G DPR compliant platform leveraging qualified audience data on the company’s massive footfall,
including 550 million yearly visits in Europe, along with 40 million consumers online.
The company also announces the appointment of Candice Mayer Gillet to the ro le of Managing Director,
Westfield Rise Mayer Gillet has experience across the URW business, having worked in leasing, operating
management and retail media. Her broad experience will give her a holistic view of how Westfield Rise
can deliver the best of URW for its clients.
Westfield Rise will be headquartered in Paris and London, with the 50 strong team spread across the 11
European countries in which URW operates. It will be able to leverage retail media assets at all of the
company’s 80 centres in Europe and the US, including 5 3 Flagship destinations.
The creation of Westfield Rise is the latest step in URW’s strategy to grow revenues from media
advertising, brand experience and data partnerships. The agency will continue to work with longstanding
advertising clients such as Disney Samsung Amazon Clearpay, Netflix and LVMH as well as collaborat e
with its valued regional partners, Ocean Outdoor Clear Channel and JCDecaux