Westfield Centro continues strengthening its leisure and entertainment offering – Arcade gaming provider Gamestate opens first experience world in Germany
In November 2021, the Dutch arcade game operator Gamestate will open its first branch in Germany in Westfield Centro on an area of over 700 square meters. Over 45 arcade stations will then enable visitors to prove their skills at the latest virtual arcade products or popular gaming classics. Gamestate is another highlight in the center’s leisure and entertainment segment and once again demonstrates the international appeal of the location. Further increasing the attractiveness of the flagship destination as well as the continuous sharpening of the profile in the leisure sector will also be consistently continued with the official rebranding to Westfield Centro coming September 30.
From classics such as Mario Kart, Pacman, Air Field Hockey or Basketball to the current virtual reality trend game Beat Saber: Gamestate offers spectacular gaming fun for all target groups in the form of life-size game simulators or multidimensional experience worlds. With eight branches, Gamestate is already present in major cities of the Netherlands such as Amsterdam, Rotterdam and The Hague. The Dutch company also already cooperates with Unibail-Rodamco-Westfield (URW) in Westfield Mall of the Netherlands. Gamestate is part of the Veltmeijer Group, which owns more than 40 arcade gaming locations and can look back on more than 60 years of experience in this constantly evolving entertainment segment.
“With Gamestate, we are once again strengthening Westfield Centro’s profile as a flagship destination and impressively demonstrating the center’s appeal – not only for the most innovative retail and gastronomy concepts, but also for the most extraordinary leisure and entertainment operators. We are very pleased about this partnership with one of the leading providers in Europe and are looking forward to Gamestate’s first arcade experience in Germany. This once again underlines our claim to be the first contact for the most popular and exciting brands – both nationally and internationally,” explains Constantin Wiesmann, Director of Leasing Austria & Germany at Unibail-Rodamco-Westfield.
Rebranding: Westfield Centro
At the beginning of July URW announced that Centro in Oberhausen will become Germany’s first flagship destination for the internationally renowned Westfield brand – as a highlight of Centro’s 25-year success story. The Westfield brand is present worldwide in metropolises such as New York, London, Paris and Stockholm and is now making its debut in Germany in Oberhausen. The rebranding into Westfield Centro will officially take place on September 30, 2021 at a hybrid event featuring an online jazz performance by Lady Gaga. The new name Westfield Centro is accompanied by a quality concept that sets standards for experience-oriented shopping and leisure offers and has a high appeal for exceptional brands, cooperation partners and events. In addition to the upcoming German premiere of Gamestate, a Huawei store already opened at the end of May is impressive proof of this. Westfield Centro is home to the technology company’s first store in a shopping center in Germany and, after Berlin, it is also only the second store to open nationwide with direct sales.
Flagship destination in the Ruhr area: Westfield Centro in Oberhausen
With a total area of 230,000 square meters, Westfield Centro is Germany’s largest shopping and experience destination. Around 240 stores, including more than 45 gastronomy concepts, a multifunctional arena with 12,500 seats, Legoland® Discovery Centre and a cinema are located on site. The direct surroundings of the “Neue Mitte” district also offer the internationally renowned Oberhausen exhibition location Gasometer, Germany’s largest Sealife aquarium and an adventure waterpark. With direct highway connections as well as tram and bus stops directly in front of the entrance, Westfield Centro is optimally connected to the regional and national infrastructure.
[Reference image: Gamestate flagship store in Westfield Mall of the Netherlands]