Appeal of the Westfield brand: International superstar Rita Ora set to perform at the Grand Opening of Westfield Hamburg-Überseequartier on April 25

Guests can look forward to a special highlight at the Grand Opening of Westfield Hamburg-Überseequartier on April 25, 2024: Unibail-Rodamco-Westfield (URW) Germany has announced international superstar Rita Ora will perform her world-famous hits on stage at Westfield Hamburg-Überseequartier’s waterfront, the quay area with a view of river Elbe. The superstar concert at the opening of the new destination is impressive proof of what the Westfield brand stands for. The globally recognised brand sets standards in the areas of lifestyle, shopping, dining and leisure activities and also offers exciting experiences, emotional events and distinctive marketing campaigns. Tickets for the concert can be won exclusively through various raffle campaigns.

The Grand Opening of Westfield Hamburg-Überseequartier will take place on April 25, 2024. The destination is set to become a new favourite place for all residents of Hamburg and will offer visitors, residents and guests a wide range of entertainment, culture, dining and shopping options. Complemented by apartments, offices and hotels, a new piece of the city is being created in the heart of HafenCity. As part of the Grand Opening, guests can look forward to a special highlight: in the evening, international superstar Rita Ora will give an exclusive concert and thus form the grand finale of the opening day. For the concert, the waterfront will be transformed into a stage so that guests can experience the show with a view of the unique Hamburg harbour scenery.

Theda J. Mustroph, Quartiersmanager Westfield Hamburg-Überseequartier, says: “Westfield Hamburg-Überseequartier will be a vibrant meeting place in a unique environment that will create leisure opportunities and experiences for the community, the entire city and all visitors of the destination. The opening marks a significant milestone. To celebrate this in style, we are delighted to have Rita Ora on board, an international superstar who perfectly reflects the values of the Westfield brand. Her performance will add a special glamour to the Grand Opening and we are enchanted to be able to offer our guests and the city such a fantastic opportunity.”

Rita Ora says: “It is such an honour and pleasure to perform at the Grand Opening of Westfield Hamburg-Überseequartier. I have great memories of visiting Hamburg, so it’s truly a full circle moment. I can’t wait for everyone to see what we have in store. I have no doubt that the evening will be unforgettable!”

Fans and visitors interested in attending will soon be able to win tickets via various raffle campaigns. More details will be announced in due time.

Westfield Hamburg-Überseequartier: urban regeneration
At Westfield Hamburg-Überseequartier in Hamburg’s HafenCity, an ensemble of a total of 14 buildings is being created that will form a new vibrant place in Hamburg with outstanding architecture and a unique mix of uses. Retail, food & beverage as well as entertainment and culture, spread over a total of 170 concepts, will create a new shopping and leisure destination directly on river Elbe and will be finely balanced with 579 apartments, offices for 4,000 workplaces, three hotels with 819 rooms and a cruise terminal. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines and various mobility services. The mixed-use project with a clear focus on sustainability, both during construction and in the upcoming operations, consists of a total area of 419,000 square metres and is being realised by Unibail-Rodamco-Westfield with an investment volume of 1.6 billion euros.

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